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10 Popular Design Trends It's Time to Let Die
5. (EXTERNAL) LINKS THAT OPEN IN THE SAME TAB
There are a number of reasons to add links to your content: for navigational purposes, promotional purposes, and referential purposes. But when you add a hyperlink to your text, consider the following: Is it okay if the link directs visitors to a page in this same browser tab?
External links, for instance, should always open in a new browser tab. Your goal in designing a website is to get more visitors to convert. Letting an external link replace your website in the open tab will only decrease the chances of that happening. In some cases, internal links shouldn’t be opened in the same tab either. So, be sure to think about this the next time you add a link to your site.
Should an internal link open in a new tab or in the same window? | SEO Q&A | Moz
